In logistics, what does the term "distribution" refer to?

The term "distribution" in logistics specifically refers to the process of getting products to the end-users. This encompasses the various activities involved in ensuring that goods are delivered to the right place, at the right time, and in the right condition. It includes transportation, warehousing, inventory management, and order fulfillment—essentially all operations that facilitate the flow of products from manufacturers to consumers.

Understanding this definition is vital for logistics professionals, as efficiently managing the distribution process can significantly impact customer satisfaction and overall business performance. This contrasts with the other choices, such as planning budgets, hiring personnel, or evaluating performance, which are related to logistics but do not directly address the core function of distributing goods.